Germany is the leading furniture market in Europe
The world market is currently moving and developing at an unprecedented speed, globalization is bringing the world's markets closer together. International trade transactions and financial flows are interlinking the world's economies. Then there are the rapidly growing, young economies which are becoming new players on the old world market. Within Europe Germany represents the most important furniture market. Germany is the leader in worldwide per-capita consumption of furniture and furnishing items.
The development in the German furniture industry in 2012 gives grounds for optimism. After the painful consolidation in 2009, the furniture sector is producing clear growth rates for the third successive year. From January to December 2012, compared to the previous year, sales rose by 1.3 percent to a total of € 17.1 billion.
The German furniture industry currently employs 90,400 people at around 530 companies. The total turnover of the industries represented by VDM reached about € 15.8 billion in 2010 and € 16.9 billion in 2011.
We assume that following the encouraging trend in 2012 we will achieve a stable overall result for 2013. In our sector we believe that a slight growth is possible.
Exports - Imports
The increasing foreign successes achieved by the German furniture industry have led to an increase in the export quota to 28 percent. Within the last 15 years the export quota has thus doubled, because in 1995 it was still around 14.4 percent. In 2012 a total export volume of € 9.2 billion, was achieved and this is a stable result compared to the previous year.
Continuing the trend of the last years the foreign trade deficit has become lower. As exports remained stable in 2012 and imports fell by 1.4 percent, the import surplus fell by 13 percent to € 685 million compared to the previous year.
The main target region for sales of German furniture abroad is and remains Europe. Of the total furniture exports in 2012, 68 percent were to the countries of European Union (EU-27). Increasingly, the Eastern European and Asian countries are becoming more important for us. These markets are becoming increasingly attractive for our manufacturers not only as an additional production location, but also as the sales/export market of tomorrow.
The head association
The VDM (Verband der Deutschen Möbelindustrie e.V.) is the head association of the German furniture industries with 13 special associations and 10 regional associations. The main task of VDM is to look for the economical, political and technical interests of the German furniture industry. VDM is the contact organisation for the companies. The VDM works together with the German Marketing- and Export organisation. We both developed strategies, ideas and not at least analysis for the international export markets.
HDH – Verband der Deutschen Möbelindustrie
Association of German Furniture Industries
53604 Bad Honnef
Phone: +49 22 249377-14
Fax: +49 22 249377-77